Sales Execution in 2025: Keeping Deals Moving

Buyers are changing how they buy, and sales teams that don’t adjust will lose deals.

• By 2025, 80% of B2B sales interactions will happen through digital channels. (Gartner)

• By 2026, 65% of B2B sales teams will move from intuition-based selling to data-driven sales. (Gartner)

• B2B buyers now use more than 10 channels in their purchase process, which is double what they used five years ago. (McKinsey & Company)

Even with these shifts, sales teams still struggle with:

• Tracking deal momentum across multiple touchpoints.

• Identifying internal and external buying signals.

• Preventing deal slippage due to misalignment and inefficient execution.

The real challenge is not just adapting to buyers; it’s keeping deals moving in a complex environment.

What’s Slowing Deals Down?

More channels, more stakeholders, and more data are making sales execution harder:

• Multiple channels create fragmentation, but sales efforts need to stay coordinated.

• More decision-makers lead to longer approvals, so alignment must happen early.

• Increased data adds complexity, but reps need clear insights, not just information overload.

  
  

Smarter Sales Execution with Jointflows

At Jointflows, we help sales teams move beyond scattered, manual processes by enabling:

• Seamless stakeholder alignment to prevent deals from stalling in internal bottlenecks.

• Structured execution across multiple channels that matches how modern buyers engage.

• Real-time deal tracking to replace pipeline guesswork with execution-driven forecasting.

B2B sales isn’t getting easier, but it can be smarter, faster, and more predictable. Sales teams that adapt will close more deals with confidence.