Improved Forecasting
Supercede gained clarity on deal stages and risk points. Forecasts became more consistent and reliable across the team.
Stronger Sales Discipline
Sales teams followed a structured approach from the start. Qualification improved and multithreading became consistent.
Clearer Deal Visibility
Everyone saw what was moving, what was blocked, and where to focus next. Execution became sharper and more predictable.
The Challenge
Deal Slippage and Unpredictable Sales Cycles
As Supercede scaled its reinsurance platform, the team faced growing complexity in managing long, enterprise sales cycles.
Despite deep industry expertise, their commercial efforts were often slowed down by:
Slippage Risk: Unpredictable deal slippage that made forecasting unreliable
Buyer Misalignment: Lack of alignment with the unique, evolving needs of each buyer
Process Inconsistency: Inconsistent internal processes and qualification approaches
Visibility Gaps: Difficulty understanding where deals were truly stuck or at risk
Without a clear system to support their workflows and manage complex deals, the sales team lacked the visibility and discipline needed to consistently manage and forecast large opportunities.
Structured Alignment in Action
“It’s the most structured and disciplined sales process we’ve ever had. The framework leaves no stones unturned, incentivises multithreading, and creates real alignment with our clients.”
Tom Spier
The Solution
Buyer-Led Execution with Clarity and Control
Supercede introduced Jointflows to bring structure, visibility, and control to their sales process.
By applying Jointflows’ evidence-based framework, they were able to:
Define sales workflows with playbooks that matched real deal complexity
Use Mutual Action Plans to stay aligned with each buyer’s unique process
Help sales teams multithread deals, track engagement, and spot gaps
Build stronger internal forecasting discipline and transparency across deal stages
The rollout was quick, led entirely by the CRO, and required minimal internal effort. Jointflows became the central tool guiding Supercede’s sales execution.
The Results
Clearer Deal Visibility and Stronger Internal Alignment
With Jointflows, Supercede saw immediate and measurable improvements in their internal processes:
Sharper qualification and improved sales rigor, driven by a more consistent methodology
Greater visibility into deal status and risk points, improving sales team focus
Stronger alignment, accountability, and pace across the sales team
Broader adoption across Sales and Customer Success, increasing overall visibility and impact
Everyone now works with more focus, consistency, and clarity, without added complexity.
Why It Matters
Turning Complexity into Competitive Advantage
In the high-stakes world of reinsurance, complexity is part of the game. But unpredictability doesn’t have to be.
Supercede’s story shows how introducing structure, buyer centricity, and evidence-led alignment can unlock better visibility and execution.
“It’s the most structured and disciplined sales process we’ve ever had. The framework leaves no stones unturned, incentivises multithreading, and creates real alignment with our clients.”
— Tom Spier, Chief Commercial Officer, Supercede
By building Jointflows into their sales approach, Supercede laid the groundwork for improved forecasting and execution in highly complex, enterprise deals.