You've tried everything

Traditional methods aren't working anymore. Targets are missed, execution feels chaotic, and the playbooks that used to work are falling short.

You’ve tried it all:

• Qualification frameworks

• Exit criteria

• CRM customisation

• Tools stacked across your process

Yet deals still slip, forecasts are off, and visibility is murky.

You’re not alone. The sales funnel hasn’t changed since Salesforce popularised it in 1999. But the buyer has changed drastically.

Buyers have evolved. They need proof, not pitches

Modern buyers do their own research. They collaborate internally, check references, and build consensus before they ever speak to you. They need confidence, clarity, and evidence, not persuasion.

Buying decisions are now cross-functional. Legal, IT, finance, and operations all have a say. And without alignment and proof at every level, deals don’t move.

Funnels and CRMs can't keep pp

Funnels assume linear journeys and clear next steps. That’s not how enterprise deals work. They’re messy, political, and nonlinear.

CRMs were designed to log activity, not manage momentum. Reps resort to spreadsheets and Slack just to keep track. Forecasting turns into guesswork. Pipeline reviews focus more on fields than real progress.

These tools are still necessary but they’re not enough.