The Revenue Revolution + Craig Bryant
Growth Planning, Modernisation & Flexibility
Description
Welcome to another edition of the Revenue Revolution podcast from Jointflows.
Our hosts this week were Mick & Hitesh, CEO and CRO of Jointflows.
We were interviewing Craig Bryant, an expert in Go-to-Market, Sales and Growth.
Craig is the co-founder of Clevenue, a platform that enables revenue leaders to chart the right course to scale by engineering growth strategies rather than fudging their numbers.
Craig has over a decade of experience from commercial and strategic roles at SaaS companies of all shapes and sizes, and now, in addition to Clevenue, Craig uses his expertise in analytics, eCommerce and Martech/Adtech to consult and guide early-stage SaaS start-ups in their approach to Go-to-Market, Sales and Growth.
In this episode we talk about how times have changed, but people still approach planning the same way, adjusting expectations, how sales processes have changed, and best practices in planning and growth.
Craig shares his knowledge and tips, and also his to-date best career moment.
Highlights
Highlight 1 (00:01:16) Times change, but people see planning same way as they did a decade ago
Highlight 2 (00:04:04) COVID as an example of positive adjustment
Highlight 3 (00:07:14) Hitting your sales numbers is becoming impossible
Highlight 4 (00:14:11) Reviewing and revising planning
Highlight 5 (00:15:33) Hype around forecasting tools
Highlight 6 (00:23:29) Best recipe for success vs failure in planning and growth
Highlight 7 (00:27:42) Craigs best career memory