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Case Study
SaleCycle Accelerates Revenue Recognition by 40%
SaleCycle accelerated time to revenue by 40% through structured internal workflows, improved visibility, and coordinated execution using Jointflows.

Mick Gosset
CEO and Co-Founder
Mar 9, 2025

SaleCycle faced growing complexity in internal collaboration and needed a way to bring clarity and structure to their processes. With Jointflows, they improved execution and accelerated revenue recognition by 40%.
The Challenge: Complexity and Misalignment Delayed Revenue Recognition
As SaleCycle continued to grow, coordinating work across teams became harder. With new clients onboarding and multiple functions involved, the team experienced:
Unclear ownership and responsibilities
Handoffs that created delays or confusion
A lack of shared visibility into progress and blockers
Difficulty identifying workflow bottlenecks
Without a clear system to orchestrate tasks, priorities, and people, momentum faltered and opportunities for improvement were hard to spot.

The Solution: Structured Execution
SaleCycle introduced Jointflows to bring structure and visibility to internal processes. With Jointflows’ framework, they were able to:
Map clear workflows tailored to team operations
Assign ownership across milestones and tasks
Track progress centrally so everyone knew what was done and what came next
Spot and remove blockers earlier
Create a more consistent experience for clients and internal teams
Jointflows became the coordination layer connecting people, plans, and progress without adding complexity.

The Results: 40% Faster Revenue Recognition
With Jointflows, SaleCycle saw key improvements:
A 40% reduction in execution time, helping clients go live faster
Improved collaboration and alignment on responsibilities and timelines
Clearer visibility enabling better planning and smoother delivery
Less reliance on ad-hoc updates or manual tracking
Why It Matters
As companies scale, complexity can slow progress. Without a shared system to coordinate work and maintain clarity, even great teams struggle. SaleCycle’s story shows how introducing structure — not bureaucracy — can improve visibility, reduce delays, and help teams move faster and more confidently.
With Jointflows, they turned coordination into a competitive advantage.

Mick Gosset
CEO and Co-Founder
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