Post: The Revenue Revolution Podcast – With Mark Murray

The Revenue Revolution Podcast - With Mark Murray

The Revenue Revolution + Mark Murray

Team Alignment, Commission Plans & Defensible Revenue

Description

Welcome to another edition of the Revenue Revolution podcast from Jointflows. 
Jointflows is a revolutionary tool that streamlines the sales process and in particular the closing stages. Jointflows accelerates internal processes with a collaborative platform enabling clients to take control of the sale process and prevent loss of revenue.

 

This week we interviewed Mark Murray, the VP of Customer Success at Room Unlocked.

Mark has over 10 years of experience in the SaaS industry and leading customer success and sales teams.

Mark has had a range of different roles over the years and has previously worked at Yieldify, Havas Media Group and Experian to name a few examples.

Mark is passionate about getting his clients involved in the sales process and making sure to achieve the right KPIs for them.

 

In this episode we talk about the customer success side of the sales industry and the way that customer success is managed. 

We talk about how the landscape has changed over the years and how much more attention is placed on customer success teams, especially when thinking about retention. 

We discuss the ways to build up relationships after the deal is done by spreading responsibilities across the team. 

Mark also mentions the impact of influencer marketing, specifically post COVID-19.

Highlights

Highlight 1 (00:13:50) – The presentation round of interviews is make or break.

Highlight 2 (00:15:40) – Deals are more successful if the customer success team has been involved early.

Highlight 3 (00:18:40) – Everyone likes praise.

Highlight 4 (00:20:59) – Influencer marketing is the new billboard marketing.

Highlight 5 (00:26:18) – There is a massive spike and growth in user-generated content.

Highlight 6 (00:27:45) – Customer success teams have moved from reactive to proactive.

Highlight 7 (00:30:10) – In life you will not make everyone happy.