The Revenue Revolution + Frank Sondors
Email Prospection, Technical co-founders & Bootstrapping
Welcome to another edition of the Revenue Revolution podcast from Jointflows.
Our hosts this week were Mick, CEO and Founder of Jointflows and Hitesh, Chief Revenue Officer.
Specialising in cold emails software, Sondors has a vision of helping companies not only send more emails, but better emails, to their customers.
With 60% of emails being read on a mobile device, Sondors and his team are developing a software that will bring the most success to the businesses that invest in Salesforge.
Pivoting from a successful career in sales to founding his own company, his mission is to be the ultimate matchmaker between buyers and sellers through ICP sequencing to tailor a company’s cold emails to their consumers.
In this episode, we discuss the various obstacles that Sondors faced in founding Salesforge and how he worked around them.
From leading big teams versus small teams, creating a software company without knowing how to code, and onboarding clients, Sondors gives us valuable insights into his experience.
Benchmarks for a company’s open rate may be between 30 and 40 percent, but Salesforge’s performance data reaches an astounding 79%.
Choosing the right founding team, reflecting on your skills and shortcomings, and onboarding the right clients for you are just a few of the pearls of wisdom that Frank Sondors shares with us.
Highlight 1 (00:00:25) – Meeting Frank and Salesforge
Highlight 2 (00:02:30) – Cold emails are the most “profitable and scalable way to acquire business”
Highlight 3 (00:03:19) – Big team vs small team
Highlight 4 (00:05:50) – Keep it quippy: 60% of emails are read on a mobile device
Highlight 5 (00:06:34) – Bringing machine learning into sales
Highlight 6 (00:08:02) – The biggest barrier between you and the market
Highlight 7 (00:08:43) – Salesfolk are strong enough to be CEOs
Highlight 8 (00:10:29) – Tech co-founders are the missing puzzle piece
Highlight 9 (00:14:40) – Don’t build what’s already been built
Highlight 10 (00:16:14) – Big software names don’t work for everyone
Highlight 11 (00:19:37) – Make sure your co-founders complement each other
Highlight 12 (00:22:50) – Salesforce’s north star: sending lots of “good emails”
Highlight 13 (00:24:35) – Onboarding looks different for every software
Highlight 14 (00:27:17) – There’s no one-size-fits-all software
highlight 15 (00:27:58) – Frank’s best memory in sales