Post: The Revenue Revolution Podcast – With Jacob Buckland

The Revenue Revolution Podcast - With Jacob Buckland

The Revenue Revolution + Jacob Buckland

Unit Economics, Building Authority through Content & Forecasting


Welcome to another edition of the Revenue Revolution podcast from Jointflows. 
Jointflows is a revolutionary tool that streamlines the sales process and in particular the closing stages. Jointflows accelerates internal processes with a collaborative platform enabling clients to take control of the sale process and prevent loss of revenue.


This week we interviewed Jacob Buckland who is an experienced sales leader and is currently the VP of Sales at Ometria.  

Jacob is also a former colleague of Hitesh when they worked together at Yieldify.  Jacob has also worked at a range of different start-ups. Two of the businesses that Jacob has worked in have been acquired.



In this episode we talk about the state of the sales industry at the moment and the barriers sales professionals are facing. 

Jacob explained the ways that he provides value and builds trust.  In addition we talked about the ways to use content to build credibility and authority in the market.  

Jacob provided some insights about working in companies that have been acquired.  We also talked about the strategies to alleviate elongated deal cycles.


Highlight 1 (00:01:50) – Diminished returns from outbound leads

Highlight 2 (00:03:20) – Timing beats volume every day

Highlight 3 (00:05:25) – Face to face to with clients is more powerful than ever

Highlight 4 (00:08:25) – Repository of content from marketing is really valuable

Highlight 5 (00:10:40) – You are going to find it hard if you are not building up your own brand

Highlight 6 (00:11:35) – Building your brand makes you incredibly employable

Highlight 7 (00:13:50) – Build a brand around the market

Highlight 8 (00:14:50) – Run a hygienic company

Highlight 9 (00:17:03) – Sustainable growth vs growth at all costs

Highlight 10 (00:19:20) – Get your pound of flesh from clients

Highlight 11 (00:20:50) – Sales leaders should be cheerleaders for their teams

Highlight 12 (00:25:07) – Strategies to cut down deal times

Highlight 13 (00:27:50) – Sales methodology vs deal management

Highlight 14 (00:31:02) – Have a structure which is built around your Ideal Customer Profile

Highlight 15 (00:32:43) – Account executive is all about building efficiencies and getting deals done