The Revenue Revolution + Jen Igartua
Revenue Operations, PLG & The Silo Syndrome
Description
Welcome to another edition of the Revenue Revolution podcast from Jointflows.
Mick and Hitesh interviewed Jen Igartua on the podcast this week.
Jen is the CEO of Go Nimbly, a B2B revenue operations company targeting SaaS companies with the intention of breaking down silos.
Interestingly, Jen is also a Game Maker for Pillbox Games and she talked to us about her game called Side Effects.
Jen is very experienced in revenue operations and has been at Go Nimbly for the past 7 years, including the past 2 years as the CEO.
Before this Jen worked at Bluewolf as the Senior Marketing Automation Consultant.
In this episode we discussed the important role that revenue operators play in companies by simplifying the business stack and how the sales industry has changed over time.
We looked at business intelligence tools, as well as other technological tools that can drive revenue, and how changes in revenue operations strategy can impact businesses for the better.
We also covered the roles of sales teams in helping a company scale.
Highlights
Highlight 1 (00:03:38) – Sales and marketing should be mad at finance
Highlight 2 (00:06:15) – Start with requirements calls
Highlight 3 (00:07:24) – Product Led Growth
Highlight 4 (00:11:43) – If you are trying to get huge, get a sales team
Highlight 5 (00:14:50) – Teams are very good vertically but horizontal communication is very difficult
Highlight 6 (00:17:12) – Information hoarding vs oversharing
Highlight 7 (00:17:50) – You are going to feel silo syndrome most when you are growing
Highlight 8 (00:22:24) – We have created fake funnels in our organisation
Highlight 9 (00:24:44) – The earlier you have an amazing revenue operator the better
Highlight 10 (00:26:00) – Find people that will help you build operational excellence
Highlight 11 (00:26:38) – The way to demonstrate ROI for revenue operations
Highlight 12 (00:29:54) – Revenue operators are the directors and the marketing team are the actors
